Marketing Services That Go One Step Deeper
Outsourced team or in-house extension — your choice.
Marketing services designed for teams who want strategy, creativity, and someone who actually gets things done. You can hire me as your dedicated consultant, or bring in my Bright Path team for expanded, full-service support. No matter the project, we look beyond the brief—always thinking one step deeper to uncover smarter, more impactful solutions. Whether you need a full outsourced marketing partner, or an extra set of hands inside your brand team, we bring the depth, clarity, and execution you’ve been missing. Rooted in healthcare and pharma—but energized by projects across all industries—we turn your vision into intentional, high-impact work.
Creativity works harder when it’s rooted in clarity and truth.
What We Do
Bright Path provides both high-level marketing strategy and hands-on execution.
We help brands define their messaging, strengthen alignment across teams, and bring their vision to life through sales decks, iCVAs, HCP materials, digital content, creative assets, and more.
Work directly with Katie for strategic leadership and day-to-day execution, or partner with the Bright Path team for scaled content creation with founder-led oversight.
How We Do It
At Bright Path, support is tailored — not one-size-fits-all. Whether you need founder-level strategic direction or full marketing execution, we structure our partnership around what will move your brand forward.
Work Directly With Katie
Katie leads and executes your marketing materials.
This option gives you Katie as your senior marketing partner — guiding strategy, ensuring brand alignment, and still rolling up her sleeves to create high-impact marketing materials.
What this includes:
Strategic guidance + brand vision alignment
Oversight of partnering creative agencies
Messaging, copywriting, and content development
Hands-on creation of sales decks, iCVAs, materials, and assets
Review + refinement of agency deliverables
Cross-functional collaboration with sales, brand, and leadership teams
Best for:
Teams who want seasoned marketing leadership paired with hands-on execution — without hiring a full-time director or VP.
Bright Path Team With Founder Oversight
Bright Path team executes, Katie provides senior leadership and quality control.
Your Bright Path team handles the day-to-day content creation, design, production, and delivery, while Katie provides top-level oversight, quality control, and strategic direction — ensuring everything stays aligned, consistent, and effective.
This includes:
Full content + creative execution (decks, banners, leave-behinds, digital, etc.)
Design + production support
Messaging implementation + copywriting
Launch and campaign asset development
Project management + on-time delivery
Katie’s senior-level oversight on every piece
Best for:
Brands needing consistent, reliable, high-volume marketing execution paired with expert-level strategic direction.
Flexible Support, Your Way
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Get Katie and/or the Bright Path Team for ongoing execution, consistent deliverables, and always-on partnership.
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Get Katie and/or the Bright Path team for fractional, flexible support. Ideal for brands with an internal team who need added strategic or content execution support.
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Deliverable focused contracts for clearly defined needs like:
Sales decks
Messaging frameworks
Launch assets
iCVA updates
Website or brand refresh
Creative campaigns
Email Campaigns
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Don’t see a support model that fits your needs? Let’s build a customized retainer that aligns with your goals, bandwidth, and timeline.